The Alfa Romeo Series from Daum consists of 3 regular production
models and one limited edition custom production model. All the
Alfa Romeos are smaller (1:20 scale) cars that were shipped in bright
red boxes. All are signed "Daum France". The Alfa Romeo
SZ is the only Limited Edition Alfa in the group. The SZ was a serialized
edition of 300 cars, although it is known that some small number
of non-serialized cars were produced also. I have one of these in
my collection, along with a serialized one. This is the only Alfa
that was not designed by Xavier Froissart, and it is believed that
a generic Daum designer actually designed this car.
Originally known as the ES30, Alfa Romeo released this car under
the SZ name.
These cars were both given away by Alfa Romeo to dealers, to good
customers, and also by Daum to reward special employees. It is not
believed that they were ever available for retail purchase, hence
the lack of any original retail price.